1. What Is Share of Heart? How Can It Work for You? --
2. Fifteen Hot Buttons to Push --
3. Straight-to-the-Heart Marketing Research --
4. Staking Your Claim to Your Target Market: The to-the-Heart Mission Statement --
5. Developing the Marketing Strategy --
6. Creating Share of Heart From the Start: Developing New Product Winners --
7. Exploding Those Deadly Marketing Myths --
8. How Marketing to the Heart Can Reverse the Fortunes of Stagnant or Declining Brands --
9. Hooking the Heart Through Advertising --
10. Making Consumers Embrace Your Products and Brands --
Final Word From the Author.
